“The Urban Rhetoric” is an  initiative by Innovature Research and Design Studio [IRDS] to create a platform for discussion and act as a catalyst in recreating the future of urbanism and urban development in India.


We aim to do so with the help of an academic magazine with essays that inspire the agenda for future urbanism. A city is not just defined by the planners and architects that build it, but also by the users that occupy it. Thus, through this initiative we strive to make these parallels meet by reinforcing the interactions between decision makers and users. This magazine crusading towards the agenda for future urbanism aims to provide a platform for dialogue and discussions on growth and
development in Indian cities.


At “The Urban Rhetoric,” our mission is to redefine the trajectory of urbanism and urban development in India. Spearheaded by Innovature Research and Design Studio [IRDS], we have embarked on an initiative to foster dialogue and catalyze action towards shaping vibrant and sustainable cities.


Our mission is to facilitate meaningful exchanges that empower stakeholders to envision and create cities that are inclusive, resilient, and responsive to the needs of their diverse communities. By amplifying voices, fostering collaboration, and advocating for holistic approaches to urban development, “The Urban Rhetoric” aspires to be a catalyst for positive change in Indian cities.

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+ 91 8296990980


Innovature Research and Design studio, Elita Promenade, Phase 7, J. P. Nagar, Bengaluru, Karnataka 560078